Betting giant BetVictor has signed a deal to extend its sponsorship of the PDC World Matchplay tournament.
The new agreement will run for three years from 2016 to 2018.
The deal means that the tournament will continue to be known as the BetVictor World Matchplay. The forthcoming edition is scheduled to take place between 16th and 24th July at the Winter Gardens, Blackpool.
“The BetVictor World Matchplay is a prestigious championship at a world-famous venue, and always provides a thrilling nine days for fans watching live at the Winter Gardens, live on Sky Sports or worldwide,” said PDC chairman Barry Hearn.
Meanwhile, Matt Scarrott, the director of sportsbook at BetVictor, added that: “The week is not only one of the most eagerly-awaited events on the darts calendar, but is now an integral part of the summer of sport and a wonderful vehicle to showcase our brand to a global audience.”
BetVictor has lent his name to the PDC World Matchplay since 2013.