Cleveland Cavaliers majority owner Dan Gilbert is preparing to invest $35 million into wearable eSports tech.
In doing so, he becomes the latest in a line of NBA figures to have sunk money into the growing industry.
In partnering up with Bruin Sports Capital and WPP, Gilbert – who also owns the America Hockey League’s Lake Erie Monsters – has created a new investment fund called Courtside Ventures.
Together with the likes of Krossover CEO Vasu Kulkarni and Interplay Ventures’ Deepe Parikh, Gilbert is looking to invest in Virtual Reality headgear and similar eSports wearable.
In addition to Gilbert and Mark Cuban – the latter of who heavily invested in Unikrn – other NBA figures that see eSports as having a healthy future include LA Lakers star Rick Fox who bought the League of Legends team Gravity Gaming.
Recently renamed Team Echo Fox, Fox’s side compete in the North American Leagues Championship Series.