Sky Bet has extended its title sponsorship deal with the English Football League.
The new agreement will run for three seasons until the end of the 2018-19 season.
In accordance with the deal, Sky Bet will continue to serve as the title sponsor of the newly-rebranded EFL and the three leagues it operates – the Championship, League One and League Two.
As EFL chief executive Shaun Harvery told igamingbusiness.com, “At a time when the Football League is very much focused on its future, which includes our imminent rebranding to EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and clubs.
“This is an excellent way to end an outstanding year of league football and, on behalf of the clubs, I would like to offer my appreciation to Sky Bet for their continued commitment.”
The chief executive of Sky Betting and Gaming Richard Flint was equally keen to express his enthusiasm for the new arrangement.
“Over the last couple of seasons we’ve loved working with the League, its clubs and the fans, and so are delighted to extend Sky Bet’s sponsorship,” Flint explained.
“We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”