188Bet has struck a deal with one of the snooker world’s most high-profile events, the Champion Of Champions tournament.
This year the tournament will be known as the 188Bet Champion Of Champions.
The event – which pits tournament winners from the past 12 months such as Judd Trump (above) against one another – was previously sponsored by Dafabet, the company that just struck a partnership with the Welsh Football Association.
Promoted by Matchroom Sport, the 2015 Champion of Champions will take place from 10th November at Coventry’s Ricoh Arena.
As Matchroom Sport chairman Barry Hearn told igamingbusiness.com, “The 188Bet Champion of Champions is a blue riband event and the millions of fans watching both in person at the Ricoh Arena and across the world on live TV will be in for a treat of world-class snooker from the first ball until the last.”
188Bet MD Nigel Singer echoed Hearn’s sentiments: “Through our partnership, the 188Bet Champion of Champions tournament will reach millions of snooker fans with live television coverage on multiple channels.”