Sportsradar has entered into a multi-year partnership with the National Basketball Association.
The deal will see Sportsradar distribute NBA data and audio-visual game feeds to legal betting operators outside of American.
And from the start of the 2017-18, the company will become the official provider of real-time NBA league statistics in conjunction with sports data specialists Second Spectrum.
The NBA is also to incorporate Sportsradar’s Integrity Services into its existing game integrity protection measures.
As for Second Spectrum – who, in conjunction with Sportsrader, will make NBA statistical material available to punters in over 80 countries – the firm is looking to have its player-tracking system in place in all NBA arenas before the start of the 2017-18 campaign.
With the NBA deal said to be worth in the region of $250 million, it’s little wonder Sportsradar’s managing director for digital services Ulrich Harmuth was so excited when he spoke with igamingbusiness.com.
“The deal means all NBA, Women’s NBA, play-off and All-Star Games will be available as content for betting operators to propose to their players,” Harmuth explained.
“This partnership means high quality content for a sport with huge reach.”